A top buyer requested Buck Grub for their stores, a legacy product that was no longer in production. Rather than restoring an obsolete product to Evolved Habitats, Buck Grub was relaunched under the Herdlife Brand.
Doing so accomplished several key objectives.
1. It allowed marketing and creative to continue the to streamline Evolved Habitats toward the goal unifying it with Evolved Harvest a singular brand.
2. Opened a new revenue stream for a mostly unsupported brand through, line extensions for deer products and the potential for other animal feeds.
3. Herdlife is now positioned to be the “Farm & Fleet” brand for wildlife products.