Ad Campaign
Art Direction & Design
Product Photography
he lifecycle of each crossbow model extends for several years. It's important to maintain a library of well lit, sharp focused and properly angled photography to maintain continuity year to year. 
The Predator logo was designed keeping the industrial design  queues of the Barnett’s 2018 flagship bow in mind. Consistent product photography is also important for the brand.
Art Direction & Design
Retail Packaging
In an effort to reduce overall packaging costs the four color box sleeve (rear) was replaced with a simple direct box print (front). This solution still provided great brand presence while reducing the cost of packaging by over two dollars. 
Art Direction & Design